Everything about American Greetings totally explained
American Greetings Corporation, Inc. is the world's largest publicly-traded
greeting card company. It is based in
Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic expressive content (for example, ringtones and images for cellphones). In addition to the American Greetings brand, the company owns the Carlton Cards, Tender Thoughts and Gibson brands of greeting cards.
American Greetings is also famous for their toy design and licensing division,
Those Characters From Cleveland (now American Greetings Properties). The most-popular copyrighted properties owned by this division include
Strawberry Shortcake, the
Care Bears,
The Get-Along Gang and
Holly Hobbie. American Greetings also holds an exclusive license for
Nickelodeon characters.
History
Founded in
1906 by Polish immigrant
Jacob Sapirstein (1885-1987), who sold cards from a horse-drawn cart, American Greetings has been run by members of the family since its inception.
Irving I. Stone (Sapirstein's oldest son, who changed his surname to Stone) was stuffing envelopes at age five, handling the business during his father's illness when he was nine, and worked for the company fulltime on leaving high school. He was succeeded as
CEO by his son-in-law Morry Weiss in
1987, and took the title "Founder-Chairman" previously held by his father, when Weiss became chairman in
1992, before dying in 2000. In
2003 Morry Weiss's sons Zev and Jeffrey became CEO and President respectively; Morry Weiss remains Chairman. In early 2007, American Greetings replaced
Kellogg's as the sponsor for
Dragon Tales. American Greetings has also branched out onto the Internet, and owns a network of websites. On October 25, 2007, it announced the purchase of
Webshots from CNET for $45 million in cash.
Licences
Cartoonists
R. Crumb
Peter Guren (Ask Shagg)Further Information
Get more info on 'American Greetings'.
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